Some critical updates on the sales/shipments of AR/VR headset devices:
- Sony has cut its 2023 production plan for the PS VR2 by about 20%. - The product lifecycle shipment for Meta’s Quest Pro is only around 300,000 units. - Pico (China’s largest AR/VR headset brand) shipments in 2022 were more than 40% lower than expected.
Conclusion:
- There is currently insufficient evidence to suggest that AR/VR headsets can become the next star product in consumer electronics in the foreseeable future. - Apple’s announcement event is likely the last hope for convincing investors that the AR/MR headset device could have a chance to be the next star product in consumer electronics. - The current market consensus may overestimate AR/VR headset devices’ contribution to key component suppliers over the next few years, particularly in the optical-related.
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